You Can't Keep Asking Favors Forever.
Irina Ghazaryan β CEO, Doctor Yan
For the first few years of running Doctor Yan, accounting wasn't something I paid for. A relative handled the books β carefully, with good intentions, and for free. It worked, until it didn't.
As the company grew, the questions got more complicated. Tax filings, payroll, reporting for a medical tech business that didn't fit neatly into standard categories. I couldn't keep asking someone to spend their evenings on my balance sheets. And I couldn't keep accepting help I had no way to properly reciprocate. It was time to find someone I could actually hold accountable.
The problem with moving to a paid service was the fear of becoming just another client β a file on someone's desk, handled minimally and billed maximally.
Documan was different from the first conversation. They asked about the business in a way that made it clear they were actually trying to understand it, not just categorize it. Medical tech in Armenia sits in an unusual space β the regulatory environment, the revenue structure, the way contracts with clinics and partners are written β and they engaged with all of it seriously.
What stayed with me was the level of detail. They didn't wait for me to ask the right questions. They flagged things I hadn't thought to raise, explained the implications in plain terms, and made sure I understood what was happening with my own finances. The price was fair β genuinely affordable, not a discount that came with invisible compromises.
I used to feel like accounting was something I was getting away with. Now it's something I trust.
β Irina Ghazaryan
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